IOC, nWay Launch Beijing 2022 Mobile Game With Olympic NFT Pins
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The International Olympic Committee and game developer nWay have launched Olympic Games Jam: Beijing 2022, a new mobile game for IOS and Android devices that debuts one day before the opening ceremony in Beijing. Users will compete against each other in ski and snowboard contests to earn Olympic NFT digital pins.
The NFTs can be bought, sold and traded on the nWayPlay marketplace. nWay, which announced a licensing deal with the IOC in June, is owned by Animoca Brands. In January, Animoca Brands raised $358 million to “grow the open metaverse.” Animoca’s subsidiaries include metaverse video game The Sandbox.
Animoca and its subsidiaries have previously made blockchain-based games for English soccer’s Manchester City, MotoGP and Formula 1. By collecting nWay’s NFTs in its new Olympic video game, users can enhance their avatars with better speed, control and stronger resistance to hazards on the digital snow slopes.
NFTs are increasingly being added into video games, while cryptocurrency firm FTX launched a $2 billion venture fund last month that will prioritize blockchain’s integration with gaming. Ubisoft, developer of video games such as the Assassin’s Creed franchise, is one company that has not seen its gamers have a positive initial reaction to NFT integration.
“I think gamers don’t get what a digital secondary market can bring to…
