May 26, 2022

In the past few years, the number of scams and phishing incidents has increased in the Singapore market. According to the telecommunications company, Singtel, tech support scams are becoming the second-costliest scams. In fact, in the Police News Release on ScamSituation, at least SG$41 million were lost to scammers in the first few months of the years. This was approximately SG$9 million (27.9%) more as compared to the year before. 

As a leading telco, Singtel was aware of its name being popularly used in tech-support scams. In a bid to protect its name, and its consumers, from falling prey to such incidents, the brand decided to address the issue to warn the general public on the ongoing scams. Launching its scam awareness campaign, the telecommunications company won the hearts of the judges and managed to clinch the gold award for Excellence in Corporate Social Responsibility at MARKETING-INTERACTIVE‘s Marketing Excellence Awards 2021.

Challenges 

Social engineering scams were fast becoming a prevalent issue. In Singapore, a variant has been on the rise in recent years, in which callers pose as tech support staff claiming to be from big companies. Being a trusted brand, Singtel’s name was marred in many of these on-going scams as it allowed scammers to establish legitimacy with targets, ensuring a more successful hit rate. 

According to Singtel, scam victims lost more than SG$14 million in the first half of 2020, making tech supports scams the…

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