Today, let’s talk about the very different reactions that two different types of fandoms are having to blockchain-based products — and whether that tells us anything about what average people might actually want out of crypto.
The fandoms are gaming and music. And while you’re always going out on a limb when you try to draw conclusions about such large, diverse groups, I can’t help but feel like I’m seeing a trend in the way they have responded so far to efforts from industry to sell them various blockchain-related things.
Start with the gamers. Outside those working on play-to-earn games like Axie Infinity, hostility toward crypto in the gaming community tends to be overwhelming. One of the most popular recurring stories over the past two months has been for a game developer to announce some sort of NFT integration in a forthcoming video game, inspiring a massive backlash, only to later disavow the project and apologize.
This week, it was Electronic Arts’ turn to reverse course. Three months ago, CEO Andrew Wilson said NFTs and blockchain gaming were “the future of our industry.” But on an earnings call Tuesday, Wilson said EA is not currently “driving hard on” crypto projects. Here’s Nick Statt at Protocol:
“I believe that collectability will continue to be an important part of our industry and the games and experiences that we offer our players. Whether that’s as part of the NFT blockchain, well, that remains to be seen. And I think the…