Today, T-Mobile (NASDAQ: TMUS) announced it is partnering with CTIA, the wireless industry association, to develop best practices for new enhanced Caller ID for businesses. With this new branded caller ID (BCI) solution, businesses and organizations will be able to deliver verified calls that include an easily recognizable Caller ID display — often the organization’s logo — on supported handsets. Those called by a business using BCI could even see the reason for the call, such as billing issues or delivery scheduling. Consumers can then make informed choices about whether to answer calls — staying safer from spam and scammers while not missing calls they want.
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T-Mobile Partners with CTIA to Implement Branded Caller ID Best Practices. New wireless industry standards combine authenticated Caller ID, STIR/SHAKEN and Rich Call Data (RCD) to protect consumers from scammers and unwanted robocalls (Photo: Business Wire)
Recent+T-Mobile+data shows that in 2021 scammers often posed as businesses including vehicle warranty providers (51%), wireless providers (9%), car insurance companies (6%) and package delivery companies (4%) among others. At the same time, 78% of consumers surveyed say they have missed an important call in the past month because they didn’t recognize the caller. For consumers and businesses that rely on phone calls for critical…
