March 29, 2024

Samsung is hoping you know what an NFT is, or at least, know someone who can explain it to you while hoping you know what a blockchain is.

While most of us are still wondering if NFTs are some big scam, Samsung is embracing the technology by integrating an NFT platform into its 2022 television lineup.

The platform will allow creators to share their art and give buyers the opportunity to preview NFTs as well as learn about pertinent blockchain metadata and history. The televisions will also feature a shift in display settings that will optimize based on the specs of NFT being viewed.

Announced in a press release, Samsung notes:

“With demand for NFTs on the rise, the need for a solution to today’s fragmented viewing and purchasing landscape has never been greater. In 2022, Samsung is introducing the world’s first TV screen-based NFT explorer and marketplace aggregator, a groundbreaking platform that lets you browse, purchase, and display your favourite art — all in one place.”

Considering that NFTs are a plaything of the rich and money launderers, this appears to be little more than Samsung latching on to a current technology term in order to sell televisions to people who will never purchase or create an NFT in their lives.

As many on Twitter are already pointing out, it’s a niche technology that hasn’t reached a point of mainstream adaptation.

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