New research commissioned by unbiased.co.uk of over 1,500 Britons has highlighted that 16-29 year olds are scammed much more than pensioners. In fact 66% of teens and young people have admitted to falling for scams, as opposed to 25% of those aged 60+ – and a quarter of teens said that this happened more than once.
Not surprisingly, as 52% of 16–29-year-olds admit to using the same password across all devices, compared to 24% of those aged 60+.
When it comes to online celebrity endorsements, over half of Britons (51%) would assume the product or service was safe to buy and certainly not a scam. Of this statistic, 60% of 16–29-year-olds would trust a celeb fronted advert, whilst only 15% of aged 60+ Brits would.
Of the 16-29 age group, 30% have fallen for a cold call, and 36% for a social media scam.
Phishing and investment scams are more likely to catch out those in the 60+ age group.
Fortunately, 90% of 16–29-year-olds and 90% of 60+ would report it. Yet one in ten Brits wouldn’t report a scam – with 29% of those said it wasn’t worth it, as they knew they’d never get their money back. Almost three in ten (29%) admit they’ve just chalked it up as bad luck, 27% chose to deal with it privately themselves and 26% confess they have NO IDEA who to report the experience to.
The 90% of Brits who would report a scam say they’d contact their bank (63%),…
