The Labour Party campaign dominates political advertising on both Malta’s roads and Google advertising, according to an analysis by The Shift that investigated the advertising by each party on four major arterial routes as well as their expenditure on online advertising.
There are at least 80 billboards and streamers from the PL and 30 from the PN that have visually taken over four major arterial routes in Malta. The four routes analysed by The Shift’s team all converge and close off in Pjazza l-5 Ta’ Ottubru in Msida, starting from different points in the North, Central and South regions of Malta.
Four routes around the island covered by The Shift team.
Overall, all four routes saw more billboards and streamers from the PL than from the PN, with the incumbent party fielding more than twice as many ads as the opposition. Over a total length of 53.3km of roads, 110 political ads were visible.
The route which proved to be most packed with political advertising was a route starting from Tal-Barrani road, going through Marsa and finishing at Msida. In just 8.4km of roads in a historically PL district, The Shift logged 26 ads from the PL and just four ads from the PN.
The route starting from Tal-Barrani road, through Marsa and to Msida, marked with billboards.
A 14.6km stretch of roads going through the central route of Attard, Mosta, Birkirkara and Msida carried the second-highest density of ads, with a total of 22 ads from the PL and four ads from the PN.
Another route…
