April 3, 2024

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The opportunity to make money while we sleep is one few of us would turn down. And passive income, at face value, suggests we can do just that.

Social media is chock-full of influencers telling us how to make passive income. And while many of those content creators do actually earn money even when they’re not on the clock, fewer of them are forthcoming about the work required to get there.

“A lot of people are surprised by how much work it takes because I think a lot of people who are earning a passive income are talking about how great it is having earned that,” says Pat Flynn, a California-based entrepreneur and creator of the “Smart Passive Income” podcast. “But they don’t necessarily tell you the whole truth. You’re seeing the tip of the iceberg.”

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