ALMOST three quarters of Scots have fallen foul of dodgy tactics while shopping online, according to shock new figures.
The Competition and Market’s Authority (CMA) asked adults across the country about their experiences making purchases on the internet.
And 73 per cent said they believe they’ve experienced misleading practises.
Meanwhile, 83 per cent of Scots felt businesses were being dishonest with their customers.
The authority has now launched an Online Rip-Off Tip-Off campaign, sharing advice on how customers can avoid being duped by on the web.
CMA director Jen Dinmore said: “What we’re trying to do is raise awareness of sneaky sales tactics that traders are using online to get people to part with their hard-earned cash.
“We’re trying to encourage people to pause before they pay and think about whether they really want to make that purchase, or whether underlying factors are being used to manipulate them to do something they don’t actually want to do.”
Jen shared four of the most common ways Scots customers can be tricked by shifty sellers – and how to avoid the pitfalls.
HIDDEN CHARGES
You may think you’re bagging something for a bargain – but several steps through the transaction, and the cost racks up.
Certain online shops will have unexpected compulsory fees or taxes which only are visible once you are at checkout – and you might feel pressured to go ahead with the original decision to…
