August 10, 2022

Welcome to Ignition Lane’s Weekly Wrap, where they cut through the noise to bring you their favourite insights from the technology and startup world. 

Ignition Lane works with ambitious business leaders to apply the Startup Mindset to their technology, product and commercialisation problems. 

This wrap goes out free to subscribers every Saturday. Don’t forget you can catch Gavin Appel discussing the week on the Startup Daily show on Ausbiz every Monday at 2pm. If you miss it, you can catch up on the week’s shows here.

Here’s their review of the week. 

One born every minute 

We didn’t think it would happen, but… another week, another Aussie unicorn! Melbourne-founded Linktree raised $152m at a US$1.3bn valuation (up 4x from last year) led by Index Ventures and Coatue Management.

For those of you keeping track at home, that makes 5 new Australian-founded unicorns in the first quarter of 2022: Linktree, Zeller, Immutable, Employment Hero and Scalapay.


Back to Linktree. Don’t be fooled by the apparent simplicity of its ‘link-in-bio’ product (a category that it created in 2016). Much more than a link landing page, Linktree’s strategy is to place itself at the centre of the creator economy:

“Everything is hyper-focused on this idea that if we add value to users, if we help…

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