Judging solely by the announcements of dozens upon dozens of fashion brands getting into NFTs, one might think consumers are clamoring for these digital products.
But not everyone is on board with the concept. On January 27, the DTC underwear brand MeUndies posted on Twitter that it had joined the Bored Ape Yacht Club, an NFT collection and community centered on slight variations of the same image of an ape. Celebrities like Jimmy Fallon and Paris Hilton also own Bored Ape NFTs. The post included an image of MeUndies’ NFT, an ape with a big smile wearing a hat with the brand’s logo on it. The company also changed its Twitter profile picture to the image of the ape.
The reaction the company received was less than positive. Within a few hours, the tweet had more than 1,000 responses and 263 retweets. The majority of those responses were highly critical of the decision to get into NFTs. Some posts featuring anti-NFT memes and pledges not to shop with MeUndies any longer amassed thousands of likes.
“The irony of a company that boasts about their use of Planet Friendly materials joining in on a scam that uses a disgusting about [sic] of wasted energy to mint Pretend Money is too much for me,” one comment said. “this is a huge disappointment, I cannot support this and I will be cancelling my subscription :/” said another.
The top reply under the tweet is a detailed guide on how to cancel a MeUndies subscription. It has more than 7,000 likes, 4,000 more than the…
