Arby’s is bringing the heat this new year — literally.
The fast food giant claims its new Diablo Dare sandwich, which comes in two iterations (crispy chicken or 13-hour smoked brisket), is the spiciest option on the market. It even includes a free vanilla shake to “cool your mouth down between bites.”
And according to Patrick Schwing, chief marketing officer of Arby’s, “this is not a sandwich for the faint of heart.”
The $5.99 sandwich includes five levels of spice: ghost pepper jack cheese, fiery hot seasoning, fire-roasted jalapeños, and Diablo BBQ sauce served on a toasted red chipotle bun.
“Everyone in [the quick service restaurant industry] says they have a spicy option, but our research tells us that consumers are disappointed by fast food claims of spicy,” Schwing said in a press release.
“We took that as a challenge by making sure all different types of spicy –the hot, the numbing, and the lingering are combined to make the Diablo Dare a true test of how much heat you can handle,” he added.
Yahoo Finance had the chance to taste the limited-time menu offering — and rated the spice level from a scale of 1 – 5.
After trying both protein choices, the crispy chicken seemed to pack a spicier punch than its smoked brisket counterpart. The flavors were there, as well as the heat, but the spiciest sandwich on the market? We’re not so sure.
Overall, we gave the sandwich a 3.5/5 on the spice scale….
