L’Oréal Gets Pancaked by False Origin Suit
Famous beauty products made in … Arkansas?
I Love Paris
Ahh, Paris.
The fashion stylings of the Island Cowgirl Boutique. The fine French cuisine of Smokin’ Taters BBQ. And the delicate artwork on display at the Logan County “Old Jail” Museum.
We, of course, are talking about Paris, Arkansas.
We beg forgiveness from our friends in its European eponym, but our preference is for the Paris closer to home. However …
A recent lawsuit filed in the Southern District of New York demonstrates the existence of a conspiracy—an ongoing, outrageous pro-French bias that dominates a major economic sector.
And yes, this ties back into Arkansas, we promise.
Le Parfum, C’est Nous
L’Oréal is one of those happy brands that require no introduction, having sold its various products—hair coloring, makeup, perfume, and other beauty and self-care offerings—for more than a century.
Its history is bound up with the other Paris—L’Oréal was founded in Paris and remains headquartered there. The identification is so basic that many L’Oréal products are labeled “L’Oréal Paris,” a convention that seems almost unquestionable—an état naturel.
Not so fast, says Orange County-based plaintiff Veronica Eshelby.
“The truth,” says Eshelby in her complaint, “is that Defendant’s Products are not made in Paris or in France.” Instead, she claims, “the Products are made (and even designed) for the US market…
